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overhead shot of two brightly coloured glass bottles from the korean beauty brand It'S SKIN on top of flowers in a flatlay style photo. The left bottle is bright yellow and contains the Power 10 Formula VC Effector, the right hand bottle is a deep purple, and contains the Power 10 Formula VE Effector
December 10, 2018 beauty•first impressions•kbeauty•skincare

It’S SKIN Power 10 Formula: First Impressions

I’ve been interested by the world of specific serums to target areas of concern in skincare for quite some time now, although I haven’t been brave enough to add any to my skincare routine for fear of upsetting the good thing I’ve got going now. However, with an ever increasing number of  brands delving into the market (and an ever increasing number of brands in the playing field), as well as serums being touted as the ‘big thing’ in beauty, I thought it was high time to get my foot in the serum door. So where better to get a solid start, than with It’S SKIN, and since we’re hurtling into winter and the severe cold that Korean winters serves up, it also seems like wonderful timing to add the Power 10 Formula VE Effector and VC Effector into my current line up. 

It’S SKIN

It’S Skin presents itself as a brand offering clinical skin solutions. Their brand philosophy is based around this concept, claiming well researched ingredients and optimal compounds produced, with their own combination technology to create ‘optimal skin solutions‘ for various skin concerns and skin types. They also claim to understand the way your skin changes throughout the day, with the seasons, and stimuli that affect the surface. 

In simpler terms, it seems that It’S SKIN are the epitome of Korea’s ‘Skincare First‘ ethos, with research driven ingredients, formulas, and products. They have a wide range of lines to target many skin concerns, and all of this is done at an affordable price point.  

Generally, for a Korean Roadshop Brand,  It’S SKIN’s dedication to making products that focus on the needs of the customer at a really reasonable price point is pretty impressive. It’s also really lovely to see them expanding into the Western skincare market, being stocked at the likes of Boots in the UK, FeelUnique, Sephora, and ASOS. 

I’ve been interested in It’S SKIN’s Power 10 Formula range for a while now. In store, they sit lined up neatly,  in mostly alphabetical order. The packaging makes me think of some kind of lab (along with It’S SKIN’s store interiors), with the weighted glass bottles, pipette dropper to dispense the product, and the measuring scale up the side of each bottle.  They’re appealing to the eye, and we all know that I’m very susceptible to things that look nice ending up in my basket.  I’ve tried one or two of the single-use sleeping packs before, and felt that the results were good for my skin, but didn’t want to commit to a full size serum when I’m forgetful, and also had a couple of others in my stash that I needed to use. 

But, with the changing weather and my skin feeling like it needed a bit of TLC in the form of vitamins, I caved and bought both the Power 10 VC Effector and the VE Effector – for 12000 each. A pretty decent price for 30ml of product, where you’re only using 3 – 4 drops per application of product. 

To get my ‘first impressions’ of these products, I have been using them on alternating days for two weeks so I can determine if there are any delayed reactions to the products. Though this is too short a time to see the true effects of the skincare. 

Power 10 Formula VC Effector



The benefits of Vitamin C are well known. When ingested, it’s a powerhouse that is necessary for the growth, development, and repair of all the tissues in your body. It’s a crucial component in the process of absorbing iron, the production of collagen, and maintaining bones, teeth and cartilage. When applied topically (through skincare), Vitamin C can help with brightening, evening out skin tone of the user, hydration, and limiting the damage induced by free radicals in UV light. Vitamin C is not, and should not, be used as sun protection, as it does not absorb UVA or UVB spectrum light; instead, the antioxidant properties of Vitamin C protect against the damage induced by free radicals by neutralising them. It is also this antioxidant activity that means Vitamin C can also help decrease the visible damage caused by pollution. 


In less technical terms, Vitamin C is really good for your body, both internally and externally, but should not be used as sun protection when applied to the skin. 






So far, my experience with the It’S SKIN Power 10 Formula VC Serum is positive. I haven’t had any adverse reactions, eve with my sensitive skin. The product is scented – a light fresh citrus – which is nice, but fragrance does not please all, and generally I prefer fragrance to be left out of my skincare since that is usually the allergen for me. 

My skin looks to be more hydrated, ‘plumper’ and softer, though I’m unsure as to whether this is due to the serum itself, or the fact that I’ve been keeping up with a daily skincare routine to effectively test these products. I do like that the Power 10 Formula VC Effector can be used in tandem with my current favourite skincare products without any adverse effects.

In the area of brightening and evening of skin tone, other than the permanent dark circles of a teacher with a penchant for ignoring her own bedtime, my skin tone does seem to be more even. I’ve suffered from some redness in the centre of my face, and my skin has looked quite dull in the absence of base makeup, factors which appear to have improved. My skin is almost ‘the best it’s ever been’. 

The product itself is nice to use, other than the fragrance, it is light and absorbs quickly into the skin. I like the fact that it’s dispensed with a pipette style dropper, as this means that there is no real contact with the product inside the bottle and my hands, or much outside contamination. The fragrance also disappears very quickly. 


Power 10 Formula VC Effector ingredients: 

Water, Butylene Glycol, Glycerin, Dipropylene Glycol, Ascorbyl Tetraisopalmitate, Ethyl Hexanediol, Carbomer, Ethylhexylglycerin, Triethanolamine, Camellia Sinesis Leaf Extract, Polyglutamic Acid, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Fragrance, Disodium Edta, Peg-60 Hydrogenated Castor Oil. 

All ingredients listed are categorised as ‘good’ or ‘best’ by Paula’s Choice ingredient Dictionary except Ethyl Hexanediol (average) and Fragrance (poor). 

Power 10 Formula VC Effector Power Ingredients:

Glycerin 

We all know that the Korean Beauty ethos is ‘skin care first’, and the secret behind the ‘glass skin’ trend was a well nourished, well hydrated base. So it’s no surprise that glycerin would be  within the first five ingredients of this product. Glycerin (aslo, Glycerine) is effectively a water magnet: it attracts molecules of water from the air or from the deeper layers of your skin (the dermis). More water means your skin looks fuller/softer/plumper without the use of fillers. 

Ascorbyl Tetraisopalmitate

Ascorbyl-anything is your vitamin C derivative in skincare. Ascorbyl Tetraisopalmitate is a stable form of vitamin C, which is oil soluble and therefore able to penetrate the skin’s barrier faster. This can also increase irritation for sensitive skin due to increased effectiveness. As I’ve mentioned above, Vitamin C does wonders for your skin. 

 Polyglutamic Acid

Touted as a ‘novel peptide for skincare‘ Polyglutamic Acid is a serious hydrator. It’s an amino acid that is found in natto (yup, that fermented soybean product), so it’s a natural compound. It has a number of skincare benefits, including decreasing the appearance of fine lines and wrinkles, facilitating the exfoliation of old keratin and the clearance of stagnant melanin to improve the brightness of the skin. (sources: 1,  2)



Power 10 Formula VE Effector



Vitamin E is one of the most well researched antioxidants in skincare. It is naturally occuring in the skin, but our reserves can decrease due to insufficient sun protection when exposed to the environment in a constant manner. So really, we don’t lose a lot of it unless you are outside all day every day without sunscreen.  Vitamin E is a antioxidant powerhouse, doing wonders to help defend the skin from external stressors and pollution (which is much, much needed in Seoul), hence why you can find it in a lot of anti-aging products. It has also been linked to possible reduction of UV damage to skin. When applied topically, Vitamin E has been shown to help areas that are dry, act as an anti-inflammatory, and has even displayed wound healing capabilities.  It is easily absorbed into the skin, and works particularly well when used in conjunction with Vitamin C, as the Vitamin C helps ‘restore’ the antioxidant function of Vitamin E.  

Vitamin E is a true star for your skin, protecting against environmental pollution and UV radiation (still not a sunscreen), as well as fighting the signs of premature ageing with its anti-inflammatory properties.






The Power 10 Formula VE Effector is the first Vitamin E product I have tried. I’ve been eyeing up The Body Shop’s vitamin E line for a while, but the prices in Asia are steeper than those in the UK. Also, I didn’t want to completely overhaul my current skincare routine for an unknown quantity and serums are pretty easy to swap in and out.  

My first impressions of this product have also been positive. Again, I like the way the product is displayed, the packaging makes me feel like I’m mixing my own skincare potions, and the pipette dispenser feels more hygenic to me. I haven’t had any adverse reactions to the formula, and I don’t really detect any sort of scent from the VE Effector. But, my nose could also be terrible…

When applied to the skin, the VE Effector also blends out and absorbs very nicely. The viscosity is possibly a little bit thicker than the VC Effector, but it doesn’t affect the way the product disperses at all. There isn’t any residue or stickiness left after application either.    

I have noticed that my skin does look a lot smoother, and that marks from hormonal acne breakouts as well as older scars have been less noticeable to me, even in a short amount of time. My skin does feel a lot more hydrated, softer, smoother, and I’ve noticed that even though the pollution has been very bad recently, my skin feels less dirty at the end of the day. 

Power 10 Formula VE Effector Ingredients

Water, Rosa Centifolia Flower Water, Butylene Glycol, Centella Asiatica Extract, Vanilla Planifolia Fruit Extract, Cyclopentasiloxane, Dipropylene Glycol, Cetyl Ethylhexanoate, Hydrogenated Vegetable Oil, Ethyl Hexanediol, Stearic Acid, Dimethicone/Vinyl Dimethicone Crosspolymer,  Carbomer, Triethanolamine, Vegetable Oil, Ethylhexylglycerin, Polyglutamic Acid, Dimethicone, Phenyl Trimethicone, Tocopheryl Acetate, Disodium Edta

All ingredients listed are rated ‘good’ or ‘best’ by the Paula’s Choice Ingredient Dictionary, except Ethyl Hexanediol (average). 

Power 10 Formula VE Effector Power Ingredients

Polyglutamic Acid

Derived from fermented soybeans, Polyglutamic Acid has a number of skincare benefits including decreasing the appearance of fine lines and wrinkles, facilitating the exfoliation of old keratin and the clearance of stagnant melanin to improve the brightness of the skin.

Tocopheryl Acetate

Less potent than naturally occuring Tocopherol, Tocopheryl Acetate is a synthesised in a lab to produce a form of active Vitamin E (Tocopherol) that is protected by a ‘group’ – acetate – so that it does not oxidise before use. What it lacks in potency can be made up for in concentration. (source 1)

If these two don’t float your boat, there are a wide range of other products available in the Power 10 Formula Line: may more effector serums, creams, eye creams, cleansing foams, facial mists,  sleeping packs (single use) and sheet masks (single use). You can see them all on the It’S SKIN website here.

To purchase these products for yourself, you can try boots (UK), yesstyle, or the It’S SKIN website.

Have you tried any products from It’S SKIN before? Let me know! 

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Comments

  1. Jasmine says

    December 11, 2018 at 7:55 am

    I really need to get more of these! I’ve tried only the WH one as I have a lot of residual acne scars on my face so I have used that a couple of times to help. But I’ma get more. Vitamin C serum tends to drastically improve my skin and it’s skin’s one is the most affordable one that I’ve come across so I need to for sure grab that one!!

    Also ur photos here are GORGEOUS I LOVE THEM!!!!

    Reply
    • littlemissfii says

      December 11, 2018 at 3:14 pm

      Ooooh I was deciding between that one and the new GF, but in the end decided to get YE and Q10 :’) Yesss, I really love the VC, especially as the active comes in at number 4 on the ingredient list. I think that I was probably too nice about the VE by itself, but combined with the VC I think they’re a great pairing.

      ALSOO THANK U I was SO UNSURE ABOUT THESE.

      Reply
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fiixii

Seoul based - fashion & skincare
f2 visa
here for the vibes and toast 🍞

hello @ nature i would like to request we dial the hello @ nature i would like to request we dial the humidity down a bit, thank u!!!! 

:)
cafe files 🌸💓🌸 #cafestagram #seoulcafe cafe files 🌸💓🌸 

#cafestagram #seoulcafe #가페스타그램 #카페 #카페그램
it’s not quite coachella but it did the job 💓 it’s not quite coachella but it did the job 💓

#교복 #교복대여 #롯데월드 #롯데월드🎡 #lotteworld
a grid post after what feels like 10 years sorry i a grid post after what feels like 10 years sorry i’ve been uh … busy? 
(my house broke but is now fixed and the seasonal depresso has maybe lifted :) ) 

벚꽃 계절이다!!!!!!!
wearing @nacific_kr x ateez shade ‘untouched’ wearing @nacific_kr x ateez shade ‘untouched’ 
a nice deep shade for cool toned people! 😌 the tint is pretty long lasting and isn’t sticky to wear~ i just like gloss overtop 😊 

내돈내산 ~~ 특전 위해서 ㅋ 

🏷️ 
#nacific #nacificateez #오늘의룩 #ㅇㅇㅌㄷ #뷰티그램
새해복 많이 받으세용 will i post more b 새해복 많이 받으세용 

will i post more because it’s a dragon year? who knows (i will try) 

🏷️ ☁️ 
#ootd #altfashion #jiraikei #오오티디 #옷스타그램
ateez 서울콘 후기~~~~~~~ idiot twins be in t ateez 서울콘 후기~~~~~~~ 
idiot twins be in the pit for both days, sound check for one, battered and a little bit bruised. but it was worth it 💖☺️ 

#ateez #willtopowertour #towardsthelight #에이티즈
come with me to get laser treatment done at 클럽 come with me to get laser treatment done at 클럽미즈라미체의원 (lamiche clinic) in seongpa-gu, seoul ☺️

it was my first time getting this kind of treatment done, so i was nervous, but the staff walked me through everything and the process was simple. They have a full interpretation service if you don’t speak korean, too. 

I had a skin evaluation, and then consultation with Dr. Joo. It was really eye opening (and fully humbling) to see my skin like that, and I was open to letting Dr. Joo make recommendations based on his expertise. I do thoroughly research skincare on my own, but there are some things that creams and actives just cannot do. 

Unfortunately due to work commitments I couldn’t do the full 3-4 hours of treatment that were recommended, but I’m pleased with the results of my treatment anyway! 

treatment: 
- rough extraction (not filmed)
removes sebum and other impurities from pores. This was probably the most painful part for me? but i still felt I was in very good and capable hands. 🥲

lasers: 
- affirm mpx
🎯 appearance of pores, wrinkles, ptosis, deep nasolabial folds, cervical stripes 
- fraxel dual 
🎯 appearance of scarring, wrinkles, ptosis, deep nasolabial folds, cervical stripes 
- new accolade 
🎯 pigmented lesions 
- excel v
🎯 pigmented lesions, vascular lesions, elastic lesion
-revlite c7
🎯 skin surface, wrinkles, scarring, pigmented lesion, pimple pigmentation

other: HA filler, front cheek (volume) 

thoughts: 
the pain was less than i’d thought it would be… though I do have quite a high pain tolerance. I experienced some of the expected scabbing during the next two days as the skin healed, and took the recommended medication to help with the healing process. 

after 2 weeks: 
my skin does have less redness, especially around my nose, and the surface texture looks better! I’ve had a lot of compliments on how my skin is looking recently (despite the cold) so overall I am very pleased. :) 

If you have any questions, let me know and i’ll answer as best i can :) 

#seoulclinic #seouldermatology #koreaskincare #koreadermatology #kskincare #skindermatology #korea #kbeauty #kskincare #southkorea #lamiche #lamicheclinic #lamichedermatology
this barbie got something she wanted, finally. 💋
good morning from the chilly riverside~ even tho good morning from the chilly riverside~ 

even though the weather these days is getting less than toasty (haha), I have been making use of the Seoul bike rental program! 
Ttareungi (따릉기) is super easy to use, you do need an app and internet connection, but the user interface is really intuitive, and you can use it in korean or english. The map tells you how many bikes are at any given location, and renting one is a simple as scanning the qr code on the back, paying 2000 won for 2 hours (1000won for 1 hour, 5000won whole day) and peddling off 💖

(as someone who is terrified of doing something wrong, I was really happy with how easy both rental and return is.) You don’t need an account to use them either. 

(toast isn’t the biggest fan, but he doesn’t like bikes so i’ll give him a pass)

@visitseoul_official 

#따릉기 #seoulbikes #gsm2023  #visitseoul #seoul🇰🇷 #seoullovers #ttareungi #publicbikes #corgisofinstagram
a night(tour) at the museum! The Gyeongbok palac a night(tour) at the museum! 

The Gyeongbok palace night tour is a popular attraction over the summer months, but did you know the National Museum offers guided tours too? 

I went on a guided tour of the museum garden recently, and saw a lot of really interesting structures and treasures of note. Plus it’s nice to spend time outside with the autumn leaves (peak time will probably be around next week!) 

entry to the museum is free, and there are a few different tours you can do both inside and outside of it :) 

#2023gsm #visitseoul #seoul #nationalmuseumofkorea #NMK #seoultravel #seoulexhibition
when the ai gives you an actual jumpscare (the a when the ai gives you an actual jumpscare 

(the app is called epik :) ) 

☁️ ☁️ ☁️ ☁️ 
#aiyearbook #aiyearbooktrend #ai이어북 #이어북 #yearbooktrend
즐거운 추석 보내세용~ Happy chuseok 🥰 즐거운 추석 보내세용~ 
Happy chuseok 🥰

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#whatfiiwore #공가는여우 #한복대여 #hanbokrental #hanbok #visitseoul #seoulkorea
found a whale in the han river 🐳 🐋 (don’ found a whale in the han river 🐳 🐋 

(don’t worry it’s not real! - but it is part of the kcontent festival happening at the 세빛섬 / floating islands at banpo han river park. 

The whale is from Extraordinary Attorney Woo, and you can also see Younghee from Squid Game, and one of the cells from Yumi’s Cells (admittedly I haven’t seen that one…) 

There are other games you can play too, and if you go on a weekend you can craft your own whale) 

:) The festival runs until september 30th! )) 

 @visitseoul_official 
🏷️ 🏷️ 

#2023GSM #VisitSeoul #Seoul
#KContentFestival #HanRiver #Sebitseom #HanRiverPark #Wooyoungwoo #Whale #SquidGame #YumisCells
it’s been a while 😌 .. ☁️ ⛅️ ☁️ it’s been a while 😌

..
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#modelsinkorea #서울패션위크 #외국인모델 #conceptshoot #whatfiiwore #photoshootday #서울모델
summer~~~ has definitely been *hot* this year. Sad summer~~~ has definitely been *hot* this year. Sad to say I definitely haven’t utilised the seasons as much as I wanted to because of work :( I did manage to escape the heat by eating the staple summer dessert (bingsu // 빙수 ) 💖 and chilling in my downtime in cafes! 

I think i’m going to wait a bit a bit for the heat to go down before breaking out the picnic stuff this year 💖 

how do you cool off in the heat ~ 

🏷️ 🏷️ 🏷️ 
@visitseoul_official #gsm2023 #seoulsummer #bingsu #빙수맛집 #빙수 #여름휴가 #seoul #korea #seoulkoreq #2023gsm
tiny girl on a film set 🎥 🍿 This location tiny girl on a film set 🎥 🍿 

This location is @provokeseoul , a repurposed flour mill that was built during the japanese colonial period of korea. These days it doesn’t grind grain, but you might have seen it in music videos and #kdrama scenes! 

Currently this location isn’t open to the public to visit, so thanks @globalseoulmates for organising the tour! But!!! The Provoke team have plans to open to the public in the future to link to Mullae art village~ 

(Last two slides are taken from @xikers_official KOONG performance video, which was filmed here!) 

Do you know any other media Provoke has appeared in? let me know in the comments :) 

@visitseoul_official 

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if you’re struggling to reapply your sunscreen t if you’re struggling to reapply your sunscreen throughout the day, then I really suggest you switch so a sun stick. They’re incredibly portable, and, most importantly, no mess!!! The amount of times I’ve had sunscreen explode in my bag… 

This sun stick from @marynmay_official is great for on the go application. It contains peptides and bakuchiol, which are great for helping your skin fight off free radicals that can damage your skin. It’s not greasy, and wears well under makeup. 

It’s been such a great addition to my bag that I actually almost forgot to take it out to make this reel 🥲😅

product courtesy of @nurilounge.official and @marynmay_official 

🌟 ⭐️ 
#vegansunscreen #maryandmay #koreansunscreen #nurilounge #suncare #sunscreen
i made kimbap~ 🫶 Thanks to the Seoul Hallyu A i made kimbap~ 
🫶 
Thanks to the Seoul Hallyu Activites Program I got to go to CJ The Kitchen and experience making Kimbap for the first time ❤️

It wasn’t all smooth sailing but our teacher said my kimbap rolling skills were good 🥹 which … well you can judge for yourself 😂

It was a lot of fun, and there are a lot of different activities to try out on the Hallyu program that unfortunately I didn’t get to do because of my work schedule. You can take dance classes with YGX, craft making classes, go to SBS The Show, or make Korean liquor or kimchi. 

What do you think of the kimbap i made 😅 

@visitseoul_official 
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⭐️ ⭐️ 🌟 

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🌺 flower festival season is upon us 🌸 Cher 🌺 flower festival season is upon us 🌸 

Cherry blossoms are probably the most famous flower festival that happens across the country (there are some amazing spots in seoul for seeing them) - but there are a lot of other festivals for different flowers too! 
(I have them saved on my naver maps under orange hearts so that I can see them easily) 

At the moment, canola flowers (유채꽃) are in full bloom (they’re a spring flower in Korea) and there are a couple of great places to see them in all their glory in Seoul. 

One of them is Seorae Island (서래섬), between shinbanpo station (신반포역) and gubanpo station (구반포역). It’s a small island covered in Canola flowers, with a pretty Han river view. 

Seorae village (서래마을), the french quarter, isn’t far away either, so you can treat yourself to some french pastries after visiting, or get yourself a full picnic spread.

(Even though the festival is technically over now, you’ll still be able to see the flowers for a bit longer ^^) 

Other flower festivals happening soon are: 

🥀 rose festival in jungnang-gu (중랑구) 
🥀 seoul grand park rose garden festival 

📌 서래섬 - about a 15 minute walk from 구반포역 exit 2, or 신반포역 exit 1 
(40 Sinbanpo-to 11-gil, Seocho-gu, Seoul)
🌼 The festival runs from may 12-21st and entry is free! 

@visitseoul_official 
💐🌸🌺💐🌸🥰💐🌺💐🌺

#2023GSM #visitseoul #seoul #korea #유채꽃 #유채꽃축제 #유채꽃밭🌼 #서래섬 #canolafields #flowerfestival #lifeinkorea #springinseoul #한강공원 #whatfiiwore #cottagecoreaesthetic 

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