A staple of any Korean beauty regime is the first step: oil cleansing. As the first half of a...
I’m seeing new (ish) indie Korean Beauty (K-beauty) brands pop up left, right, and centre these days. It’s great...
10 step routines. Glass skin. Gradient Lips. Packaging so cute that you want to keep everything after you’re done....
If there’s one brand that has risen the proverbial ranks quicker than winter has descended upon South Korea, then...
The fact that sheet masks are taking the world by storm is something that I am immensely happy with....
Cushion compacts – that is, foundations, blush, bronzers, contours – are all the rage right now, aren’t they? Everyone,...
So I did a post yonks ago about Korean brands I class as ‘bubblegum’ – cutesy, with a target...
It fills me with so much joy that sheetmasks are finally taking off over here. The price hike… not so...
This is, by no means, a perfect, definitive, bible-type post about the cosmetic brands hailing from South Korea. It...
myeongdong | chosenpath Korea is arguably one of the most beauty obsessed countries in the world. It can dispute that...