Dramatic title alert, followed by a swift disclaimer: no, no one actually really pressured me into buying anything, I parted with my cash of my own free will. BUT, and this is a hefty, sizeable but, Korea has been bombarding me with the targeted advertisements that it feels like they might as well have done so.

You see, if you looked up ‘herd mentality’ in the dictionary, you’d probably find a picture of South Korean Society*. This

*no, you won’t