I’m seeing new (ish) indie Korean Beauty (K-beauty) brands pop up left, right, and centre these days. It’s great that there are more indie brands coming to challenge the likes of the more well known, especially in the areas of colour makeup. Most of them don’t have brick and...
Hi, I'm Fii! A personal style and Korean beauty enthusiast, based in Seoul, South Korea.
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Sorry for assigning an almost cute little buzzword to the current situation, but South Korea is not, and hasn’t been on lockdown since the COVID-19 virus arrived on the peninsula in January. We have had very strong suggestions to socially distance / self-isolate, and mandatory quarantine implemented for those...
Let’s not pretend that I’m anything but late to this AmorePacific brand paradise. Amore Seongsu has been open since October, and is a beautifully designed space to showcase pretty much all of the products released under individual brands of the AmorePacific family: so we’re talking the eponymous Amore Pacific...
