10 step routines. Glass skin. Gradient Lips. Packaging so cute that you want to keep everything after you’re done. Essences, ampoules, mists, serums, lotions, sleeping packs, sheet masks; pile it all on like the articles say, or strip it all back like they say the natives do? The ‘crazy’, escalating world of Korean Beauty is, for all intents and purposes, thoroughly overwhelming for anyone trying to dip their toe in. Let alone those who are wanting to incorporate more of it into their daily beauty routines. THERE’S SO MUCH GOING ON ALL THE TIME. WHERE DO YOU START???????????

That is a very good question.

One I think I can help you with, considering I have no real affiliation to any brands (I wish I did), and I’m not trying to sell overpriced products or curated starter kits. I’m as neutral as it gets – I have my favourite brands, yes, but first and foremost I am an advocate of good, affordable skincare and for helping those interested in the world of K-beauty navigate their own way.

I’m also a terrific enabler, but that’s another story for another post 🙂